Art Marketing Your artist biography is a paragraph of many talents. It weaves the story of your art career - instilling trust as it goes - allowing you to share your credentials and achievements without speaking a word. The importance and utility of this emissary cannot be stressed enough. Unfortunately, staring at a blank page trying to condense your art career into a paragraph or two is anything but.
Despite this, clear prose remains a powerful sales and branding tool within the art world, and beyond. If you have—or are planning to include—artist biographies on your website, this article was written for you. Gallery Insights May 12th, 8: An artist bio is often the first piece of information available to readers and collectors, and as such it offers you a chance to frame their practice and give collectors a reason to want to learn more.
Bios also drive search engine optimization SEO. These are the three cornerstones—tried, tested, and used today by our writers at Artsy—of the perfect artist bio: The bio should open with a first line that encapsulates, as far as possible, what is most significant about the artist and his or her work, rather than opening with biographical tidbits, such as where the artist went to school, grew up, etc.
John Chamberlain is best known for his twisting sculptures made from scrap metal and banged up, discarded automobile parts and other industrial detritus.
The profile should be between 80 and words. Audience engagement researchers at museums have found that visitors lose interest in wall labels after words. At most, a reader should take away one or two key points. What is his or her style like? What work or works can you talk about that will give a visual description of the above qualities?
What subjects drive the works or provide underlying themes?
Art-Historical Why is this artist important? What impact has this artist made on history, or what precedent has he or she set in art-making?
How does this artist redefine a medium or media? Context In what political or technological climate is the artist working in? Popular Culture What areas of the arts or popular culture does this artist incorporate into his or her work?
What other areas of the arts or popular culture does this artist engage with?
Quotes Can any of the above questions be answered in a brief 1—2 sentencesengaging quotation from the artist? Most readers will see right through trumped-up language and, even worse, may become skeptical of the rest of your program.
Impressive as these may be, these laundry lists are tedious to read in prose format. In this case, try to find a way to naturally include mention of the distinction in the normal flow of the text.
Artspeak Misplaced academic jargon and pseudo-theoretical writing are almost universally despised. Instead of trying to impress other curators, academics, and galleries, focus on your audience of new collectors who may be completely unfamiliar with your artists.
Readers want to glean information from your writing, and the best way to do that is to use simple language. A good rule of thumb is to impart one idea per sentence. Spelling and Punctuation Nothing undermines the credibility of your content more quickly than spelling and grammar mistakes.
When writing, some best practices are: Use a serif font e.
Understand how your bio will appear and omit or include this information accordingly so as to ensure consistent formatting and keep clutter to a minimum. Stay tuned for upcoming Gallery Insights editions, including Part 3 of our Art Fairs series, a special edition on selling to tech collectors, and a mini course on SEO for galleries.
In the meantime, learn more about Artsy Gallery Partnerships.Your artist bio, whether you’re a musician, comedian, or any other type of artist, is the most important document in your promotional arsenal.
A good artist bio acts like a summarized resume, and may even include some portions from your statement. It’s best to write your bio in third-person, this way it can be shared easier without having to be changed from a first person point of view.
A biography writing is uncommon in light of the fact that it is here where individuals will become acquainted with them from their experience the distance to their present position, it is better for you to use a professional biography writing service.
I wrote “How to Write Your Artist’s Biography” e-Book to help you take the stress out of this writing project. The e-Book has been recently expanded and revised. It will help you write Your Artist’s Biography in a simple step-by-step manner. For any unsigned artist, a solid biography is essential for getting the attention of press, managers and label execs.
Problem is, artist bios tend to be full of unimportant fluff. Rob Daily lays out what every artist bio should - and shouldn't - include.
A short artist biography can be a helpful tool in promoting an artist and their work. An artist bio is a delicate blend of rich information and brevity used to communicate the most useful information in a small amount of space.