Sbi life insurence project report for mba marketing

Inflation on the ground is reported to be increasing, while in a majoritively electronicbased transactions system, the state has just introduced an electronic transactions tax. Consumers continue to bear the full brunt ofthe economic collapse. We forecast vehicle sales to contract by 4. FID on the Tyraredevelopment programme.

Sbi life insurence project report for mba marketing

Section 80C, 10 10D of income tax would be apply. Research methodology is all of the techniques, methods and procedures adopted in terminology work to carry out terminology research.

It is a way to systematically solve the research problem. STUDY The question was asked to the sample size of customers and the questionnaire was having close ended questions.

The questionnaire consisits of 13 questions. The responses that I got from the customers are represented through graphs. The graphical represented of the questionnaire is according to the sequence of the questions.

The representation of the responses are shown on the next page: The next question asked was the main crietaria for selecting the life ionsurance policy. In that case the main importance is given to the amount of premium paid yearly. The next question that I asked to the respondent was that what they think wheather the life insurance is enough to cover the life or not and in that case I get the response in favour of the question.

The next question that I asked to the respondent is related to their future buying behaviour or in other word wheather they are going to take the life insurance policy in the near future less than 6 months.

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The next question in the questionnaire was about the suitable term of the premium that they will pay when they buy the insurance policy.

While higher amount of premium as well as lower amount of premium is not that much attracting to these respondent. Now the question for the brand is asked to the respondent.

The next question that was asked to the existing customers was about the purpose of buying the insurance policy.

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The response in that case was the same that I was expecting. The others section includes high returns etc.The brandguide table above concludes the State Bank Of India (SBI) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

SBI Life Insurance Co.

Sbi life insurence project report for mba marketing

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Sbi life insurence project report for mba marketing

This is a MBA Project Report on SWOT Comparison And Analysis Of Marketing Strategies Of LIC And ICICI Prudential for Management Students. This report start with the brief history of Insurance sector and tell about the current Scenario of Indian.

Direct marketing – prospects and issues. Customer Relations Management in service organization like banks, insurance companies etc.

Analyzing the financial and marketing performance of banks Comparing business performance of Banks Comparing business performance of Insurance Companies. a project report on “investor satisfaction with regards to investment with sbi life insurance” submitted to utkal university in partial fullfillment of the.

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