What is an open-ended question? Asking the right question at the right time will often tell you everything you need to know to close the sale. All it takes is a little Dale Carnegie -style genuine interest and careful listening — along with knowing the best types of questions to ask, of course.
Many researchers refer to the responses to open-ended survey questions as qualitative research. But are they truly qualitative?
Qualitative research is primarily exploratory research to gain an understanding of underlying reasons, opinions, and motivations for consumer behavior. It can also provide insights into the research problem or develop hypotheses for testing in subsequent quantitative research.
The sample size is typically small, and respondents are selected to fulfill a given quota. Qualitative research results cannot be projected to the entire population, but represent only the opinions of those respondents included. It is used to quantify attitudes, opinions, behaviors, and other defined variables — and to generalize results from a larger population.
Open-ended questions cut down on two types of response error. First, respondents are not likely to forget the answers they have to choose from if they can respond in their own words.
Open-ended questions allow respondents to include more information, such as feelings, attitudes, and their understanding of the subject.
Closed-ended questions, because of the simplicity and limit of the answers, may not offer the respondents choices that reflect their real feelings.
Open-ended questions give respondents the opportunity to explain if they do not understand the question or do not have an opinion on an issue.
Open-ended questions may yield more candid information and unique insight for researchers as respondents may find them less threatening than scaled questions. If your respondents are not adequately literate, or if they do not find writing or typing a comfortable way of expressing themselves, the answers may be very minimal and may not give the necessary or expected insight.
Respondents may perceive open end questions as taking too much time or requiring too much effort to answer, causing them to give a brief, unfulfilling answer.
Responses to open-ended questions may be difficult to interpret and analyze, limiting their usefulness for researchers. This is true especially in online or self-administered surveys where there is no interviewer available to ensure a complete answer to the open-ended question.
Open-ended questions that are too leading or vague may raise a red-flag for the respondents, causing them to give misleading information. Additionally, if the open-ended questions are irritating or offensive to respondents, they may break off and choose not to complete the survey.
Indeed, the balance of open and close-ended questions in quantitative research should be evaluated carefully to ensure high-quality results.Top 30 Open-ended Questions.
by Sam Parker (sales expert and bestselling author). Open-ended questions are incredibly valuable to the sales process (as long as you listen).
They help you gather information, qualify sales opportunities, and establish rapport, trust, and credibility. An Open-Ended Response is a meaningful answer to a question, task, or problem presented to students that has more than one possible answer.
When teachers utilize this effective practice, students can provide a quality open-ended response clearly demonstrating an understanding of the content and an explanation or opinion that . Sep 12, · This video gives tips on how to answer short essay and constructed response questions using the R.A.C.E strategy.
The questions are the primary tools in collecting necessary information from the respondents of a survey.
By making the right choices on the type of survey questions, you will be able to extract only data that are related to the purpose or goal of the survey. Conversations about the content of the writing pieces as well as the strategies used to produce them can provide students with crucial insights into the unique genre of open-ended question responses.
Another way teachers can help students to develop fluency in writing responses is the use of response logs for literature and learning logs with. Writing can take forever to grade. But it doesn’t have to! This section offers guidance on how to grade more efficiently with rubrics that work.