Effective health communication startegies

Even one-to-one communications can be fraught with challenges and misunderstandings. By communicating purposefully and focusing on results and relationships, businesses can leverage effective communication strategies to generate solid results with multiple audiences. Open An open communication environment is one in which all members of the organization feel free to share feedback, ideas and even criticism at every level.

Effective health communication startegies

The increasingly complex needs of patients, an explosion of medical knowledge, and seismic shifts in healthcare systems have set the stage for a need for more effective communication.

Success demands team-based approaches that are centered on close collaboration among all types of providers from across the care continuum.

Health Communication Course: Module 1 - Health Communication Strategies

As a result, achieving the triple aim of improving quality, lowering costs and enhancing the patient experience can only be done with a significantly altered and improved communication strategy. The statistics cited by the Institute of Medicine IOM in a report 1 illustrate some of the challenges.

Every year, the average elderly patient sees 7 physicians 5 specialists and 2 primary care physicians across 4 different practices.

Physicians in private practice caring for Medicare patients interact with as many as other physicians at different practices each year. The average surgery patient is seen by 27 different healthcare providers while in the hospital. One excellent recent illustration of the complexity of patient care came from Dr.

Matthew Press, who described the interactions he had on behalf of a patient whom he had referred for tumor resection. Press documented 40 communications with 11 other care providers 9 physicians, a social worker and the labwhile his patient had 5 procedures and 11 office visits over the 80 days from the date of diagnosis until the completion of tumor resection.

This culminates in a huge number of missed opportunities to deliver higher-quality and more cost-effective care. Fortunately, the literature is also replete with positive examples of the effects of communication.

Non-profits and even technology companies are creating new initiatives and new tools to facilitate communication among the care team and drive better patient outcomes. Given the financial and quality imperatives facing health care, it is not surprising that providers are at the forefront of developing new programs and tools to foster communication.

Innovative providers have borrowed from best practices in other industries, such as aviation, that are also critically dependent upon effective communication. A notable example is the adoption of the checklist, popularized by the work of Peter Pronovost at Johns Hopkins University.

Effective health communication startegies

These efforts have begun to bear fruit. Medical errors are declining as physicians and hospitals have accepted and embraced the responsibility of patient safety.

InNewYork-Presbyterian NYP launched an effort to create a safe and highly reliable organization that centered on establishing a just culture.

This included both ensuring that all staff felt free to speak up if they saw something they felt could negatively affect patient care, and communicating with and among staff about the nature and causes of errors that are discovered.

MCB, with its 13 core elements, has been designed to provide the highest quality, safest and most reliable care for patients by improving communication and collaboration among the care team and patients.

In addition to reinforcing openness and communication about errors, MCB adds daily structured interdisciplinary rounding to ensure communication between members of the care team.

Finally, assessing patients for palliative care eligibility, which is another care element, requires that the care team has held comprehensive, in-depth conversations with both patients and their families.

Already in phase II of its development, internal data show that MCB has begun to deliver improvements in communication that, over time, are expected to lead to improved outcomes.

Efforts to foster and improve communication in healthcare to date have largely focused on addressing clinical needs. Even though health expenses are the leading cause of personal bankruptcy, 15 cost has long been seen as a secondary issue in health care. HealthPocket; [updated Dec 12; cited May 22] Available from: Unfortunately, neither the patient nor the members of the care team have a strong understanding of the financial expense of their care.

Technology is also beginning to play an important role in enhancing communication by improving connectivity and facilitating information flow. While electronic health records and health information exchanges have provided more robust and consistent access to patient information, providers have been slow to change their practice to maximize these opportunities.Verbal communication includes both written and oral communication, while nonverbal communication includes body language, tone of voice, facial expressions, and physical distance between people.

• Although teamwork and effective communication are crucial for safe patient care, the educational curricula for most health care professions focus primarily on individual technical skills, neglecting teamwork and communication skills.


Effective communication is a two-way process that involves sending the right message in the right way that is correctly received and understood. It sounds like an easy process and in fact people communicate every day in many ways.

Effective physician-patient communication and health outcomes: a review. CMAJ. May 1;(9)– ↵ Pronovost P, Berenholtz S, Dorman T, Lipsett PA, Simmonds T, Haraden C. Improving communication in the ICU using daily goals. Effective health communication is essential because it equips the public with the tools and knowledge to respond appropriately to health crises such as flu outbreaks, HIV/AIDS, malaria etc.

Some features of effective health communication include: "Few reports of health research from developing.

Effective health communication startegies

Communication is a critical function in organizations, from the very small to the very large. Even one-to-one communications can be fraught with challenges and misunderstandings.

Communication Strategies in an Effective Organization | regardbouddhiste.com